How to Choose an Online Therapy Service
Seven questions worth answering before you hand over a card, and the answers that should make you walk away.
Read the guide →Coverage exists, but it is narrower than the marketing suggests. Here is how to check before you subscribe.
This guide links to providers we may earn commission from. It never changes what we recommend or the order of any ranking.
The short answer is that some online therapy is covered by some insurance, and the gap between those two "somes" is where people lose money. Coverage in this category is real but narrow, it depends on the platform rather than on the idea of teletherapy, and the most common source of a surprise bill is assuming a superbill will fix it later.
Here is how to check, in the order that saves you the most time.
Platforms fall into three groups.
Find out which group your shortlist falls into before comparing prices, because a $70 per week service with no coverage can easily cost more than a nominally pricier one that takes your plan.
Accepting insurance is not the same as accepting your insurance. BetterHelp, for example, notes that it does not accept Medicaid, Medicare or TRICARE (BetterHelp insurance page). If you are covered by a public plan, that single line decides the question for you.
Even inside commercial coverage, plans differ. Verify eligibility through the platform's own coverage check and, separately, by calling the number on the back of your insurance card. Ask the insurer three questions: is this provider in network, is teletherapy covered at the same rate as in-person, and does my deductible apply before the copay starts.
A copay of $23 is only what you pay after your deductible is met. On a high-deductible plan, early sessions can be billed at the full contracted rate until you reach the deductible, and only then does the copay figure become real. This is normal insurance behaviour rather than anything unusual about teletherapy, but it turns "about $23 a session" into a number that only appears months in.
A superbill is an itemised receipt showing dates of service, the provider's credentials and licence, the service codes and a diagnosis code. You submit it to your insurer under your out-of-network benefit and, if you have one, you get part of it back.
The catch is the diagnosis code. Subscription talk-therapy platforms frequently do not provide a formal diagnosis. BetterHelp states that its therapists do not diagnose, and that the service is not appropriate if you need a diagnosis for insurance, court, employment or school purposes (BetterHelp on diagnosis). No diagnosis usually means no superbill, and no superbill means no reimbursement. Confirm this in writing with support rather than assuming, and get the answer before your first payment.
Therapy is generally an eligible medical expense for a health savings account or flexible spending account in the United States, and several platforms accept those cards directly. That does not reduce the price, but it lets you pay with pre-tax money, which is a real discount at your marginal rate. Keep receipts, because HSA and FSA administrators can ask for substantiation.
Weekly pricing makes everything look small. Model a year instead:
Those figures assume the advertised rates hold and that you use the service every week. Both assumptions are worth testing against your own habits, and prices in this category change without notice.
Two employer routes are often overlooked. An employee assistance programme usually funds a small number of counselling sessions at no cost to you, which is enough to decide whether therapy helps before you subscribe to anything. Some employers also buy platform access directly, which changes the price to zero. Check your benefits portal before paying retail.
Our online therapy comparison lists the pricing we verified for each platform, the date we verified it, and whether insurance is accepted, with the provider page we took each figure from. For the wider set of questions to ask before subscribing, read how to choose an online therapy service.
This is general information about how coverage works, not insurance or medical advice. Your plan documents and your insurer's answers govern.
Keep reading
Seven questions worth answering before you hand over a card, and the answers that should make you walk away.
Read the guide →Three of the biggest names in this category share one owner, one therapist network and one regulatory record.
Read the guide →